Web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data.
You will need to create an account to use this tool. We also suggest watching the "Intro to SimplyAnalytics" video under the Support menu.
Sources include: U.S. government sources such as the census, Department of Labor statistics, FBI, and National Climatic Data Center; Mediamark Research Inc (MRI) Consumer Survey, EASI Analytic Life Stages, EASI Health Care, Nielsen PRIZM Consumer Buying Power, Nielsen Retail Market Power; and Nielsen Financial CLOUT datasets.
Data can be downloaded for use with other software such as Excel and GIS.
Users need to create their own account with @umich.edu email address in order to be able to save work. If you do not wish to create a personal account, you may log in as a guest.