Includes ProcurementIQ and Industry Market Research segments. Click "more..." link below for important login information.
IBISWorld's Industry Market Research Reports cover a wide-ranging number of U.S. industries and are updated every four months ensuring that the latest Industry data will always be available. The IBISWorld Industry data enables detailed analysis of key growth trends, the competitive environment, and key issues facing each industry. You browse by industry or search the reports by keywords such as companies, industries, locations, etc. Archival content is available for each industry with some reports dating back to 2001.
ACCESS NOTE: Users will be directed to a registration page where you will need to enter your name and campus email in order to access the reports. This is not creating a permanent account, so registration will be required each time you start a session. Downloads are limited to 30 reports per session.
Combined access to all three ABI/INFORM business databases: ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline.
Includes thousands of full-text journals, dissertations, working papers, and key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Featured content includes: Business Monitor International (BMI) Industry Reports; Economist Intelligence Unit (EIU) Country Data, Country Finance & Forecast Reports, and ViewsWire; First Research industry reports; Just-Series Market Research Reports; Oxford Analytica Daily Brief Service and Country Profiles; Oxford Economic Country Briefings; Social Sciences Research Network (SSRN) Working Papers; and over 5,000 business case studies from Ivey, Thunderbird, Idea Group, and Darden.
National cross-industry measure of customer satisfaction in the United States. Measures the satisfaction of U.S. household consumers with products and services offered by firms with significant share in U.S. markets.
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals, case studies, country profiles, statistical data, market research reports, news articles, academic journals and reference materials organized by country, company and industry.
Includes the content of Ward's Business Directories, Market Share Reporter, International Directory of Company Histories, American Wholesalers and Distributors Directory, Brands and Their Companies, Business Rankings Annual, Consultants and Consulting Organizations Directory, Encyclopedia of Global Industries, Encyclopedia of Emerging Industries, Encyclopedia of American Industries, Graham and Whiteside Major Company Series, and other reference works.
Search this database using a company name, ticker symbol, industry code or description, geographic location or personal name.
1886-present. Case studies, company profiles, conference proceedings, country reports, financial data, industry reports, investment research reports, market research reports, monographs, SWOT analyses, trade journals. All aspects of business.
Due to license restrictions, access to the 500 most popular articles from Harvard Business Review is read-only--no printing, downloading, or direct linking to these 500 articles is permitted. All other HBR articles are fully accessible to all current U-M students, faculty, and staff with no such restrictions.
Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of EBSCO Business Source Complete."
Market research reports and market forecasting in advanced materials, biotechnology, chemicals, energy, healthcare, sensors, plastics, nanotechnology, and other emerging technologies. Over 250 research reports published annually.
Contains Commerce Clearing House publications in such areas as securities, banking, trade regulation, information technology, and product safety/liability.
CCH IntelliConnect contains content formerly available from CCH Internet Research and CCH Internet Tax Research Networks. Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of (name of database)."
Market research information about the Internet, e-business, online marketing, and emerging technologies. Please log out when finished; failing to log out may prevent others from using this database.
Aggregated from over 1,700 sources. Includes analyst reports, daily research articles, and e-business and online.
• Help guide (pdf)
• Video tutorial
Corporate record of the history of modern advertising. Brands include Kraft, Kodak, Oscar Mayer, and Pan Am.
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
Contains market research reports of Ernest Dichter, the mid-twentieth century’s foremost consumer analyst and market research pioneer, especially Motivational Research.
Includes chronologies, ad images, and marketing reports for various industries, covering as late as 1989.
Private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. Includes information from Hoover's and Dun & Bradstreet.
Digital collection of historical Moody's, Hoover's, Dun & Bradstreet, and Mergent publications. Mergent WebReports merged into this database.
Digital collection of historical Moody's, Hoover's, Dun & Bradstreet, and Mergent publications. Coverage dates range from 1909-present, depending on the source. The collection includes:
• Moody's/Mergent Corporate Manuals
• Dun & Bradstreet's Key Business Ratios
• Million Dollar Directory
• Hoover's Handbooks
• Historical International Company Annual Reports
Most publications are only available as a PDF download. These files can be quite large.
Industry Analysis, an office of Manufacturing and Services within the International Trade Administration, provides information and analysis pertaining to issues affecting U.S. industry competitiveness to facilitate the establishment of sound policies that contribute to U.S. economic welfare.
Indexes and abstracts statistical publications from foreign, US, and state governments, and businesses.
1974-present. Includes statistical information produced by U.S. Federal agencies, private companies, and intergovernmental organizations. Create maps and reports on health, crime, population, finance, industry, and marketing. Data is available for the world as a whole or for selected countries. Data for the U.S. are shown by state, often by county, sometimes by census tract and zip code. Time series data may go back several decades. Requires Java. Firefox and Internet Explorer recommended. Does not work with Safari.
University edition. Data on the demographic, psychographic, and media use characteristics of users of products, brands, and services. Requires your name, email address, and role upon login.
Trade information from the U.S. government. Export and import data for over 18,000 commodities.
Provides trade information produced by the U.S. government. Current and cumulative U.S. export and import data for over 18,000 export commodities and 24,000 import commodities. Export and import data is also available by port.
Provides economic, social and environmental indicators for 210 economies. From the World Bank.
The World Development Indicators (WDI) provides a comprehensive selection of economic, social and environmental indicators, drawing on data from the World Bank and more than 30 partner agencies. The database covers more than 900 indicators for 210 economies with data back to 1960. Specific series and countries/groups can be selected for specific year ranges, and data can be exported.
Statistics on the population, economy, and life in the United States.
The US Census Bureau published the Statistical Abstract of the United States from 1878-2012. The company ProQuest picked up the series beginning in 2013.
Online collection of statistical compendia from around the world.
These statistical abstracts are generally issued by the national statistical offices of foreign governments and contain country-level data not easily found elsewhere. The first release includes data from 29 countries; more will be added later. Global and regional statistical compendia issued by international organizations and research firms will also be included.
University edition. Data on the demographic, psychographic, and media use characteristics of users of products, brands, and services. Requires your name, email address, and role upon login.
Portal for current statistics from private and government sources on wide range of topics.
Ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls. About 20 percent of the data in Statista comes from government sources like the World Bank and the U.S. Census. The rest comes from industry, marketing, and trade groups. The tables, charts and graphs can be downloaded as images or into Microsoft Powerpoint and Excel.
Trade information from the U.S. government. Export and import data for over 18,000 commodities.
Provides trade information produced by the U.S. government. Current and cumulative U.S. export and import data for over 18,000 export commodities and 24,000 import commodities. Export and import data is also available by port.
Links to 3 Census sites for economic stats:
- By Industry (Conducted every 5 years)
- Economic Indicators (monthly & quarterly)
- Others ("Other" includes monthly & annual stats for both Retail and Wholesale Trade and more)
County Business Patters is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll.
Industry data on this site identified using NAICS classification.
Over 100 industry pages are available. These pages display a "snapshot" of national data obtained from different BLS surveys and programs. The data shown are based on the NAICS supersector, sector, and industry level.
Also includes data on:
- Employment, Hours & Earnings
- Occupations
- Safety & Health
- Producer Price Index (PPI)
- Employment Cost Trends
- Labor Productivity & Costs
Provides access to the Census Bureau programs that provide economic data for a user-selected industry.
Uses NAICS classification by industry.
Consumer Analysis
The objective of consumer analysis is to identify segments or groups within a population that have similar needs. Consumer analysis can help answer questions such as:
Who buys the product or service?
Where do these consumers live?
What income levels are in the market?
What is the age pattern in the market?
Answers to these questions help identify target markets for specific products or services and advertising efforts.
Develop a consumer:
Demographic Segmentation: includes age, gender, income, race, marital status, education, occupation, home ownership, number in the household and age of the home.
Psychographic Segmentation: looks at the values, activities, interests, and opinions of the population, what we often call lifestyle.
Behavioral Segmentation: Divides the market by observable behaviors such as usage, purchasing decisions, and brand loyalty.
An excellent source for finding demographic information for all US states, counties, and regions. American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys. For more information see Using FactFinder and What We Provide.
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Provides current figures on Consumer Price Index and more.
Original research that explores the growth of the internet and its impact on children, families, communities, the workplace, schools, health care and civic/political life. Major reports have examined teens and technology, health online and libraries in a digital age.
Original research that explores the growth of the internet and its impact on children, families, communities, the workplace, schools, health care and civic/political life. Major reports have examined teens and technology, health online and libraries in a digital age.
Studies behaviors and attitudes of Americans in key realms of their daily lives, using original survey research and analysis of government data. Major reports have examined the racial wealth gap, the Millennial Generation and marriage & family trends.
Use the Consumer / Lifestyle database for market research, and to understand the buying habits of groups of consumers. Consumers are rated on purchase preferences across nineteen categories and several dozen sub-categories. Ratings are based of on frequency rates (how often purchases in a category are made) and volume (how much is spent in a given category). Data is compiled from multiple opt-in resources, and results are a blend of purchase preference information with household and census type data.
University edition. Data on the demographic, psychographic, and media use characteristics of users of products, brands, and services. Requires your name, email address, and role upon login.
SimplyMap is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Demographic, income, and expenditure data can be searched by state, county, zip code, and census tract. Available reports include summaries, comparisons, rankings, and maps.
Sources include: U.S. government sources such as the census, Department of Labor statistics, FBI, and National Climatic Data Center; Mediamark Research Inc (MRI) Consumer Survey, EASI Analytic Life Stages, EASI Health Care, Nielsen PRIZM Consumer Buying Power, Nielsen Retail Market Power; and Nielsen Financial CLOUT datasets.
Data can be downloaded for use with other software such as Excel and GIS.
SimplyMap requires users to log in to save their work and use it again later. Users who do not wish to create a personal account may log in as a guest
Find statistics on consumer behavior and attitudes from a variety of government and commercial sources.
Ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls. About 20 percent of the data in Statista comes from government sources like the World Bank and the U.S. Census. The rest comes from industry, marketing, and trade groups. The tables, charts and graphs can be downloaded as images or into Microsoft Powerpoint and Excel.
Data series—or single data measures over time about U.S. geographies—across 17 high-interest research areas, as far back as 1980.
Sage Stats is a collection of data measures that span all 50 states and the District of Columbia. Local Stats is a collection of data measures that span all counties, cities, and metropolitan statistical areas. Dating back more than 20 years, each data series is displayed in a clear and consistent format with detailed source information. Topics covered include the economy, education, crime, government finance, health, population, religion, social welfare, and transportation.
Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.
