Marketing Research
Marketing research, as defined by the American Marketing Association (AMA), is the function that links the consumer, customer, and public to the marketer through information that is used to:
This guide is intended to help you begin your research paper and/or project in the field of marketing and direct you to a variety of resources from the Thompson Library related to marketing:
You can begin your research with any of these, or with Search All below.
Case studies, company profiles, conference proceedings, country reports, financial data, industry reports, investment research reports, market research reports, monographs, SWOT analyses, trade journals. All aspects of business.
Background historical, demographic, and other information on every country in the world as well as most territories.
Business & residential addresses, and some related statistical data.
Market research information about the Internet, e-business, online marketing, and emerging technologies. Please log out when finished; failing to log out may prevent others from using this database.
Information on companies globally, including SWOT analyses, financial statements, case studies, and articles from academic journals, trade magazines, news outlets, and more.
Current and historical (past 15 years) firm descriptions, statistics, financial information, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, bond ratings, capital stock, and insider trading for US and foreign companies. YouTube tutorial available
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