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Marketing Research
Marketing research, as defined by the American Marketing Association (AMA), is the function that links the consumer, customer, and public to the marketer through information that is used to:
This guide is intended to help you begin your research paper and/or project in the field of marketing and direct you to a variety of resources from the Thompson Library related to marketing:
You can begin your research with any of these, or with Search All below.
Case studies, company profiles, conference proceedings, country reports, financial data, industry reports, investment research reports, market research reports, monographs, SWOT analyses, trade journals. All aspects of business.
Due to license restrictions, access to the 500 most popular articles from Harvard Business Review is read-only--no printing, downloading, or direct linking to these 500 articles is permitted. All other HBR articles are fully accessible to all current UM-Flint students, faculty, and staff with no such restrictions.
Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of EBSCO Business Source Complete."
Background historical, demographic, and other information on every country in the world as well as most territories.
Business & residential addresses, and some related statistical data.
Market research information about the Internet, e-business, online marketing, and emerging technologies. Please log out when finished; failing to log out may prevent others from using this database.
Aggregated from over 1,700 sources. Includes analyst reports, daily research articles, and e-business and online.
Help guide (pdf)
Video tutorial
Information on companies globally, including SWOT analyses, financial statements, case studies, and articles from academic journals, trade magazines, news outlets, and more.