Marketing research, as defined by the American Marketing Association (AMA), is the function that links the consumer, customer, and public to the marketer through information that is used to:
This guide is intended to help you begin your research paper and/or project in the field of marketing and direct you to a variety of resources from the Thompson Library related to marketing:
This Guide is intended for the use by University of Michigan-Flint students and employees. Users outside UM-Flint may not be able to access many of the links provided.
Instructors wishing to investigate having a library Course Guide created for any course taught through UM-Flint, please contact your liaison librarian to discuss creating a new Guide for your course.