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Marketing: A Guide to Library Research

Marketing Associations

Advertising Research Foundation -- ARF
The ARF creates and curates objective, original research through education, events, and networking for advertising practitioners. Membership includes over 400 member companies from leading brands, agencies, research firms, media, and tech. Their network enables them to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention.  Mission Statement:  "To empower our members to be fearless leaders by providing trusted, groundbreaking, and actionable research, as well as networking opportunities to drive impactful business results."

American Association of Advertising Agencies -- AAAA

American Marketing Association -- AMA
The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field. Members have access to a vast body of marketing knowledge, high-quality training programs, latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world.

Business Marketing Association -- A division of ANA
BMA has become a division of the Association of National Advertisers (ANA), giving BMA members access to several new and significant membership benefits. This union expands their operations. ANA membership currently includes 160 B-to-B marketer member companies representing 12,000 marketers.  

Internet Marketing Association -- IMA
The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued one of the largest databases of professional members in various fields including sales, marketing, business ownership, programming and creative development. IMA's four key values as a foundation for success in today's highly competitive business environment: Integrity, Communication, Professionalism and Education.  The IMA mission: "To provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member's value to their organization."

Data & Marketing Association  -- DMA   (Formerly Direct Marketing Association)
Membership provides access to data-driven marketing Best Practices.

Mobile Marketing Association -- MMA
The MMA is a global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. The MMA’s mission: "To accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement."

Legal Marketing Association -- LMA
LMA brings together all types of industry specialists from firms of all sizes. Consultants and vendors, lawyers, marketers from other professions, and marketing students can connect and share their collective knowledge. Members at every stage in their career development may benefit from their LMA participation thanks to their broad array of programs and services.

Insights Association -- IA
"Insights Association (IA) protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact."

Professional Insurance Marketing Association -- PiMA
PIMA connects and empowers the leaders in the affinity benefits industry to thrive in a dynamic marketplace.

Sport Marketing Association -- SMA
The Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry.